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Considering language a relevant strategic instrument that
entrepreneurs and managers can use to seek external resources, this
book investigates and discusses whether and under which conditions
language strategies can facilitate entrepreneurs’ social support
and legitimation as well as access to external resources. This book
systematically integrates language into the entrepreneurial finance
literature and develops a new and more comprehensive framework that
relates crowdfunding to language strategies. Therefore, readers
will comprehend how language choices, frames and narratives
influence companies’ ability to secure social and financial
support, and therefore sustain the development of their venture.
Overall, this book provides insights into how entrepreneurs can use
language as a strategic tool for accessing resources and support
from external stakeholders, thereby considering, alongside
traditional economic approaches, institutional processes of
meaning-making.
This is the first book of its kind to systematically integrate
crowdfunding in the entrepreneurial finance research field and
extend the current debate to show how crowdfunding can be leveraged
as a strategic tool to grow new ventures. Utilising original
empirical evidence of companies that have raised funds via
crowdfunding, it discusses the value-added services that the crowd
provides to entrepreneurs, as well as how and under which
conditions crowdfunding helps company development by facilitating
subsequent access to critical financial and non-financial resources
from external stakeholders. The first part introduces the most
popular models and tactics for a successful crowdfunding campaign
and illustrates the characteristics of the crowdfunding phenomenon
and its evolution across the world during the last decade. The
second part of the book, demonstrating how crowdfunding can be a
starting point to seed financing, illustrates and discusses how
entrepreneurs can use crowdfunding as a strategic tool for
accessing subsequent resources from external stakeholders - showing
the benefits, beyond capital, that entrepreneurs can gain from the
crowd, as well as potential risks. Crowdfunding for Entrepreneurs
is particularly useful for academics, advanced undergraduate and
postgraduate students in entrepreneurship and innovation,
entrepreneurial finance, strategic management, as well as
professionals interested in how crowdfunding can be utilised as a
strategic tool to create competitive advantage.
This is the first book of its kind to systematically integrate
crowdfunding in the entrepreneurial finance research field and
extend the current debate to show how crowdfunding can be leveraged
as a strategic tool to grow new ventures. Utilising original
empirical evidence of companies that have raised funds via
crowdfunding, it discusses the value-added services that the crowd
provides to entrepreneurs, as well as how and under which
conditions crowdfunding helps company development by facilitating
subsequent access to critical financial and non-financial resources
from external stakeholders. The first part introduces the most
popular models and tactics for a successful crowdfunding campaign
and illustrates the characteristics of the crowdfunding phenomenon
and its evolution across the world during the last decade. The
second part of the book, demonstrating how crowdfunding can be a
starting point to seed financing, illustrates and discusses how
entrepreneurs can use crowdfunding as a strategic tool for
accessing subsequent resources from external stakeholders - showing
the benefits, beyond capital, that entrepreneurs can gain from the
crowd, as well as potential risks. Crowdfunding for Entrepreneurs
is particularly useful for academics, advanced undergraduate and
postgraduate students in entrepreneurship and innovation,
entrepreneurial finance, strategic management, as well as
professionals interested in how crowdfunding can be utilised as a
strategic tool to create competitive advantage.
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